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Avlyne

case study 1 — 8

brand & digital
lifestyle & media
2020

launch site

the mission

Our idea was to liberate the brand from a primary environmental message. There by creating some noise digitally through ATL activities like Paper Ad’s or SMM and eventually Ecommerce to generate sales

THE PROCESS

OUR STRATEGY

Before starting with the designing and development process, it was important for us to understand Evolve and it' core services properly. We analyzed the way they operate the various functions and then created a step by step strategy.

chapter — 1

sto

ry.

Avlyne being a Coimbatore based company that has been creating an impact in the beauty and wellness industry had plans of expanding business pan India, with over 25+ products in hand for skin and hair, they wanted to look at creating a name for themselves Pan India. For which they needed to give their brand a face lift before they made it big in the industry.

Avlyne, a 100% nature based brand has created a great line of products that enrich, enhance and nourishes your personal lifestyle.

Their mission is to deliver everything from packaging to the use of 100% nature extracts like aloe Vera etc among the others is based on the motivation of creating environmentally responsible products of the best quality.

PHOTOGRAPHY

After ensuring that the packaging labels were ready we organised for a photo shoot of the products so that we could proceed with the rest of the brand activation and its process

chapter — 2

BRAND

ING.

We set two main goals for the project: making the content more relate to the consumer and also by ensuring that there is clarity in what is communicated to the reader. We always focus on the concept of Less is more, thereby keeping the design aspect simple and adhering to select colour schemes etc.

chapter — 3

des

ign.

To cover all necessary design assets for the Brand, we provided comprehensive web design and consulting services as well as a photo shoot. Grid layouts with generous white space- bold with soft fonts that suggest a fusion between motion and stability also at the same time have all the features that an ecommerce portal requires.

Avlyne

website

To keep the site fun, we used multiple layouts and a different style for each type of content. All content is logically connected.

OMG

Avlyne

chapter — 4

tech.

custom PHP Theme with Laravel Framework

Besides giving us the liberty to customise and alter the website whenever needed it also enables us to shave off each redundant millisecond from load time.

SEO Optimised

To enable users find us easily on the internet the website has been optimised to be search engine friendly and optimised to load faster as well.

Payment Gateway

A fully functional payment gateway has been integrated with the site.

All The Above

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